The September 2015 quarter results trends confirm what was feared but also throw up some surprises
By Mohan Sule
To latch on to multi baggers, investors have to catch on trends early so as to enter a stock at modest valuations. At the macro level, inflation, deficits, trade imbalance, usage of particular goods and services and port and rail traffic among others give an idea about the state of the economy. At the micro level, expenditure undertaken for organic and inorganic expansion, mode of financing the capital and new launches reveal the optimism or pessimism of a company. The market’s perception is evident in the discounting assigned to the stock. Volumes traded, open interest in the derivatives market and volatility on the trading floor are other signals about the soundness or hollowness about the rosy picture painted by the management. Companies are in the business of making profit for their shareholders. To achieve this, they have to create trust among their consumers for their brands and products and services. This comes about by serving quality on a consistent basis at affordable prices. More is the demand-supply imbalance, higher is the scope for healthy margins. The implication is that companies have to keep on innovating to be among the first off the block. Else, they have to produce copycat products with superior technology. Automobile companies and cell phone makers have used this proposition to their advantage. The basic requirement for the premise to work is for consumers to have purchasing power to look beyond their essential requirement. Here, too, demand for workforce should be more than supply to create a situation of rising disposable income to climb up the value chain.
There is no better gauge to determine the ground-level impact of the economic environment than to examine the financial performance of companies. What the results reveal should be used by the government to re-calibrate the applications of its post-May 2014 policies. The inference from the July-September 2015 quarter is that a deficient south-west monsoon for the second consecutive year is making its adverse impact felt. The volatility in financial numbers of a large number of sectors including FMCG, automobiles, cement, paints and pesticides and makers of rural-dominant products and services confirms the rural distress. Some have managed to keep afloat with lackluster numbers, while a few others’ margins have taken a hit. Low base and price cuts have aided many. This leads to the second conclusion. The results could have been worse had not the slump in consumption balanced by falling commodity prices. The crash in crude oil prices has benefited not only oil marketing companies and refiners but also those using crude-based derivatives as raw materials and intermediates including plastic goods makers. The decline in commodity prices is a byproduct of global slowdown. The twin effects have been slump in project exports to oil-exporting countries and dumping of cheap goods. Also feeling the heat are the tech sector as clients seek better pricing and the domestic metals industry that could have otherwise bounced back quicker by the demand that is set to be generated by the Made-in-India initiative.
The opportunity presented by Digital India to penetrate the hinterland remains to be tapped by telecom services providers, who are facing the joint attack of stiffer regulations and diminishing share of the voice revenue stream. Better connectivity poses a challenge to capitalize on data, which has not deterred e-commerce properties. The diversion of traffic from brick-and-mortar retailers to digital markets have translated into better performance by logistics and courier firms, buzzing about delivering consignments. Two-wheelers and commercial vehicles, not surprisingly, are witnessing the beginning of achche din. The gradual revival of the power and road sectors has boosted freight movement. Capital goods makers, too, seem to be perking up as government investment is percolating to the grassroots. Hopefully, the increased infrastructure spending and lower interest rates should provide solace to public sector banks, continuing to be preoccupied with bad loans. The agile NBFCs, meanwhile, seem to have quickly occupied the slot of the small borrower’s preferred choice for consumer loans and so also microfinance institutions. The spurt in sanctions and disbursement by mortgage lenders catering to the mid-income group underscores the latent demand for affordable homes. Travelers are taking the bait of discounts offered by airlines and stuffing bag and baggage. The global economic gloom has not spoiled the appetite to have fun. The increase in footfalls at multiplexes, setting the cash registers jingling, proves that show business remains the opium of masses.