The perils of
seasonality of products, broad-based portfolio and balancing cost-cutting with
resources-raising
The Q4 performance and commentary offer glimpses
of how Indian companies are viewing the road ahead, post the five-phase 75-day
lockdown that began on 25 March to contain the covid-19 outbreak and started
unwinding from 8 June. Most have claimed that their latest numbers would have
been much superior but for the loss of the last 10 days, partially erasing the
January and February growth. Hit the hardest were those whose seasonality
peaked in summer as they stared at a loss stretching for the entire year and
not just H1. A maker of temperature-control equipment ended in red.  A jeweller’s revenues dipped in single digit
after recording a double-digit growth in the first two months. Banks and
financial services providers suffered a setback as they had to make Reserve
Bank of India-directed provisions in anticipation of covid-19-induced defaults.
 The demand for tractors following a bountiful rabi crop stumbled.  Supply of housing-related products, whose
consumption accelerates in the run-up to the southwest monsoon, slumped. Tour
operators gearing up for the holiday season are reckoning a year-long break in
cash inflow. An FMCG player bemoaned stockists were unable to store up on soaps
at the year-end as is the usual practice. The downside of investing in
businesses whose revenues are bunched over a small period rather than spread
out throughout the 12 months is an important risk-aversion lesson from the
current crisis. 
Another outcome is the awareness of segment
revenues. A portfolio catering to all price points as well as to different
categories of its market has become a burden to carry for several companies
rather than a winning strategy to de-risk. Generics exports contributed to
pharmaceutical producers’ bumper numbers as domestic margins got bogged down by
price caps. Insecticide sales of chemicals makers surged in anticipation of a
normal rains but not inputs for use in industries contending with broken supply
and distribution chains. The government advisory to prefer open ventilation to
avoid infection propelled air-coolers.Air-conditioners requiring
installation got a cool reception. Health, hygiene and nutritional
brands flew off the shelves, with discretionary categories such as hair care,
skin care and color cosmetics watching forlornly. Cars, two-wheelers and
farm vehicles raced past trucks. Niche players riding on recovery will likely
outperform their sector. Those with a broad-based basket of products are
struggling to achieve optimum output due to the uneven contribution of
different streams. Several are facing losses arising from depreciation in the
value of inventories stocked in anticipation of India returning to growth, as
captured by manufacturing and services indicators and GST collections in the
first couple of months of the New Year. Another noticeable trend is the
wholehearted embracing of the digital space to push volumes and profitability.Connecting offline grocers with their community through Whatsapp
chats showcases how the method of attracting buyers is set for a transformation. Tie-ups are being
pursued with those specializing in last-mile delivery such as food and taxi
aggregators.   
When confronted with unexpected emergencies that disturb consumption patterns, the usual reaction is to hunker down by cutting on capital expenditure. Many manufacturing and services activities began partial
operations in the second phase of the lockout in April and scaled up output in
May. The eagerness to achieve normalcy, though at odds with the intention of
rationalizing cost, is understandable as, unlike cyclical booms and busts that
recur periodically, there is no clarity on the expiry date of the present
medical emergency. A worry for investors should be how prepared will be
enterprises obsessed with preserving cash when there is return of buoyancy.
Besides, the market is finicky about how assets are deployed for growth.  High liquidity and low market value due to
poor earnings visibility is a trap that is difficult to get out of. One more
response, of rushing to raise funds by issuing shares or placing debt, is at
once comforting and concerning. Dilution of the equity base scales down
earnings per share. A portion of the operating profit has to be diverted for
repayment of leverage. That there is confidence of servicing the additional
burden through growth indicates optimism. Strangely, some of the companies are
refraining from giving even the next quarter’s guidance because of the
uncertain outlook. When existing capacities are not being utilized fully, the
exercise looks building of a bridge to manage fixed costs till the tide turns.
-Mohan Sule