As
capital-guzzlers swallow profitable group companies, due diligence will be
required of the consolidated entity
By Mohan Sule
It
is testing time for minority shareholders. The Securities and Exchange Board of
India wants companies to have at least 25% public holding to be eligible for
listing. The aim is to increase the free float for better price discovery. The
fallout was expected to be enhanced transparency and better corporate
governance. Yet two recent instances show that promoters act in a way that
benefits them rather than the ordinary shareholders. The furor over the
Vedanta-Cairn India merger and the complex restructuring of the Aditya Birla
conglomerate once again demonstrate that India Inc merely complies with the
norms as a formality. A share-swap ratio that did not compensate the
shareholders of the thriving companies being amalgamated with the
capital-guzzling ventures was not the only sore point. The concern is that the
valuations of the resultant entities will be lower than those of the standalone
cash-rich firms. To provide a voice to the small shareholders, the regulator
had earlier amended rules for passage of proposals requiring approval by a
majority of the ordinary shareholders. Domestic and foreign institutional
investors together by and large form the largest non-promoter bloc. Many of
them prefer to exit on spotting corporate governance issues. Of late, some have
preferred to stay and put up a fight. The promoters justify such exercises for
their cost-efficiency. Were they to go the market to raise equity, they would
have to offer shares at low discounting due to the capital-intensive and long
gestation period of their projects. Dilution of equity is another worry for
investors fretting over the leveraged balance sheet. 
The
owners do have valid arguments. A rejig is usually undertaken for synergies of
operations, scale and products. Why should they not use the cushion of a
profitable enterprise in their fold to sustain and consolidate a struggling
enterprise? After all, they did have the foresight to foray into lucrative
sectors for growth after others in their stable had stabilized or become
sluggish. The drawback is that the ordinary shareholders might not have
anticipated such an eventuality. A small investor buys into a standalone
company’s capability and potential. The valuations imparted by the market to a
provider of software services might not be the same as those to a hardware
maker in the same group. The promoter might want to merge the two to offer a
one-stop shop for computer services. The underlying aim might be to use the
reserves of the one that is thriving to offer support to the other that burns
cash. The margins of the businesses might be different, depending on their
market position. The marginal shareholder of the profitable company has two
options in this scenario: sell or swallow. The lesson for investors in a
momentum stock is to be prepared to share the reward or burden of other
subsidiaries. This will require scrutiny not only of the company to which
exposure is sought but of other group enterprises as well. Not surprisingly,
companies belonging to conglomerates in diversified fields do not enjoy the
same discounting as those that stick to their competency.    
 Here lies the paradox. The market wants
companies to use their cash hoard for better return ratios. With the era of
industries across the board surging during a bull run and stagnating during a
downturn fading, taking advantage of businesses that are performing
comparatively better during a lull in some others makes sense for promoters.
Critics of K M Birla’s move to make Grasim a holding company perhaps have not
noticed ITC is getting a high discounting because of strategic forays into
different markets to flank the cigarette business. Many times disclosures about
expansion and diversification are met with mixed reactions even if these are to
be financed by internal accruals and nominal debt. The market is worried about
the huge cash drain from RIL’s balance sheet to finance the expensive telecom
experiment. The disruptive tariff plan means break-even will not be anytime soon
as the emphasis seems to be on market share rather on the margins. Some
analysts, on the other hand, sense the foray as a foil to the controversial gas
venture and the refining legacy because of the emergence of alternate energy
sources such as wind, solar and shale and volatility in prices of crude. There
are instances of new undertakings outpacing the parent: Bajaj FinServ is
getting a huge premium over legacy two-wheeler maker Bajaj Auto. Even different
entities of a group in similar niche segments are not immune to different
perceptions of the market. The charitable view of ICICI Bank hinges on the
expected trigger of listing the insurance subsidiary. In view of no clear trend
to rely on, investors need to give the benefit of doubt to the promoters of the
Vedanta and Aditya Birla groups.