Duds become
stars and invincible stocks tumble as taste turns fickle in a liquidity-fueled
era
The rebound
of the global financial markets from the bottom over the past year is
resembling a tempestuous romance, with its share of infatuation, breakups, and
temper tantrums. From being besotted with the Fang club, comprising Facebook,
Apple, Netflix, and Google’s parent Alphabet, to turning back on tech for the
attraction of Old Economy sectors, and the re-discovery of the charm of bonds,
the tumultuous ride has been replete with chills and thrills. The twists and
turns in the plot have skewed time-tested theories. Nothing is untouchable. The
decision of new-age Tesla to invest and accept cryptocurrency for payment
propelled Bitcoin into the mainstream. 
The search for the next big bet transformed stocks that would not have
merited a second look in the pre-covid era into multi-baggers. Hitching on to the
turned around electric vehicle pioneer on envisioning a distant future of road fuel-guzzlers
being geared up from neighborhood chargers is understandable. Not so is the
craze for GameStop, up 1,861% in seven months, and AMC Entertainment, up 715%
in less than a fortnight, amid surging cases of infections, triggering more
clampdowns, and the massive US$1-billion valuation accorded to the IPO of
loss-making digital storage provider Snowflake. The return to growth of the
video rental outlet network in the December 2020 quarter after years of
struggle and narrowing of pandemic losses of the world’s largest theatre chain
operator was perhaps a message of fatigue with OTT entertainment and yearn for
taking back control over the viewing experience. Indeed, the anticipation of a sunny
outlook for cloud services by ignoring the dull past seemed a throwback to the
era when land banks and page views were the basis for demanding rich
discounting in the giddy 1990s. 
In India,
fortunately, such instances of excesses were rare in the secondary market,
largely restricted to the pharma and IT sectors, but abounded in the primary
market. Expensive offerings across industries garnered oversubscription, with
most listing at gains. Hardnosed moneybags swooned over swashbuckling qualities
of daring vision and efficient execution to part with Rs 4 lakh crore for 33%
holding in the digital arm and 16.5% stake in the retail arm of RIL at the peak
of the outbreak. In the process, the counter’s 85.5% spurt outperformed the
Nifty’s 69% gain during April-December 2020, emboldening other issuers. What
endeared was the agility of India’s largest private sector company by market
cap to draw on the indispensability of telecom services to stay connected during
lockdown to recoup from the setback of Saudi Aramco putting on hold its US$15-billion
investment for a 20% stake in the oil-to-petrochemical business. Sentimental
attachments to entities with a record of good governance and dividend payment was
discarded in favor of practical attributes. Fast-moving consumer goods dispensers
earning major revenues from health and hygiene products were picked for
pampering. Makers of entry-level passenger car and two-wheelers were fancied as
they found increasing acceptance from pandemic-weary users keen to avoid public
transport. Nearly 17% of the value of the name behind a top-end two-wheeler
brand was knocked down in days in January. Passenger vehicles of India’s
largest automobile producer were sought but its commercial vehicles given a
cold shoulder. Tractors hogged the limelight. 
Trending fads
had short shelf lives. Value-for-money models are likely to lag premium
carriers following skyrocketing fuel prices as the economy looks to normalize. Just
like in matters of heart, complacency can be fatal as investors betting on
leaders in industries with high entry barriers realized. A capital-intensive or
cyclical field is no guarantee of limiting rivalry. The fiscal stimulus-fueled
boom put a lost cash in the pockets of those looking for the right catch to avoid
future shocks of infidelity and live happily. The roadmap preferred was to
become an all-rounder, vested with wholesome appeal.  A cement manufacturer’s decision to flirt with
paints was viewed as a strategy to become an integrated player by catering to
downstream and upstream consumption. The shaking off a staid segment shocked an
entrenched kingpin just like Reliance Jio’s entry, with free voice calls,
disrupted a smug façade of first-movers’ pricing power due to shrinking of competition
stemming from the huge spectrum acquisition bill. Any which way for those
looking for suitable matches, the era of playing by the book appears to be
over. The winners in the post-covid-19 world will be those who constantly reinvent
themselves to stand out in the crowd.  
-- Mohan Sule
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